round bag

Let us give you some insight into how we come up with new ideas and shapes.

The process from the first idea to a finished product takes quite some time. We start with a story and inspirational images that merge into our seasonal concept. With this concept in mind we choose our materials and colours to produce the feel and look that fits our story.

For this summer the most inspiring item was the straw round beach bag which can be seen in our Instagram posts. The round shapes are obviously a striking new shape overall in this upcoming season.

Then the drawing and sketching starts. But as you may imagine the ideas just pop into our heads. It might just happen at a time and moment you least expect it to or really want to. In the bus for example or late at night in bed. When this happens we get overly excited and just scribble and doodle as much as we can to make sure no idea gets wasted or lost. So imagine what my notebook looks like after a few days of this. 

When this is complete the designs come together by making samples and looking at the potential of the materials we have chosen. And we also discuss the current collection to decide what we are missing or could be added. If we feel passionate and pleased about a final sample we start the production process. This production process takes most of our time as a bag may take us several days to produce and as already mentioned the ideas might not come at the right time.

We deliberately decided to produce this way. We feel by making the items all by hand we can give you a piece of our brand ANNEX and more exclusivity.

We hope you love the items we are presenting and share our passion for long lasting, exclusive and hand-made products.